CPR Probing

The CPR Probing Strategy helps sales professionals uncover problems their products can solve for their doctors.

CPR provides the tools to assist representatives in gaining valuable information about a doctor’s practice, prescribing habits and problems they are experiencing in the practice.

This is done through active listening.

By gathering this information the sales professional can position their products as solutions to a doctor’s problems and gain new prescriptions faster.

When a doctor sees your product as a solution to a problem he/she faces every day they will be motivated to prescribe your product over your competitors.

Learning Objectives:

	Help sales professionals understand the three main categories of probes
	Understand which probes NOT to use with your doctors
	Provide the skills to obtain valuable diagnostic and treatment information about your doctors
	To help you reveal clinical problems and their impact on patients, doctors and staff
	Reveal the rewards of solving these problems for your doctors
	Motivate the doctor to write more of your product faster!

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TAP Consulting, LLC
 Reaching Maximum Growth By Strengthening Your Foundational Skills
 3340 Greenfern Court Alpharetta, GA 30004
 (770) 596-1498 
Pharma Rep Sales Training... That Works!