77% of Patient Start Their Treatment Journey Online
Posted by Jameson Price at August 28th, 2017
77% of Patients Start Their Treatment Journey Online
2016 Digital Healthcare Report
Over 3/4 of patients start their treatment journey online. Companies that provide a product or service for healthcare should have a strong online presence. Patients should be able to find out information about the disease state you serve as well as your company with just a few clicks.
When a patient types in” lasik in atlanta” into the google search bar, your company should pop up in the first or second position. This is the beginning of most patient’s journey to discover the treatment that is right for them.
Millennials are far more likely than boomers to consult online sources for healthcare info. Only 58% of millennials trust their doctor vs 73% of boomers. (2016 Digital Healthcare Report) So what should healthcare companies and representatives do with this information?
The first step is to provide patients information on your product or service on a website and ensure search engine optimization lands you at the top 1 or 2 spots. If you are a sales person for a medical company, make sure you are providing practices with content for their website, e-mail and facebook.
Facebook images can also be boosted to reach very specific patients. Provide facebook compliant (1200×600/ <25% of image comprised of text) images for practice to post and boost.
Converting Your Online Patients with In-Office Sales Strategies