Understanding Eye Care Professionals
During the Understanding Eye Care Professionals course you will gain insight into what your Optometrists need and want in order to prescribe or recommend your product. This course is based on the latest research from surveys and physician focus groups. It looks at the process Optometrists go through in order to decide to use your product and why they need certain information.
Your representatives will walk away with a complete understanding of what information their doctors need to be confident in prescribing or recommending their product.
- Review industry trends and their impact on doctors
- Review recent research on physician preferences
- Examine data from Optometrists focus groups on their wants and needs
- Review the rigorous training doctors go through during Optometry school
- Review the process they go through to diagnose and treat patients
- Understand how to apply this process to change your doctor’s prescribing habits
- Understand how to speak the physician���s language of SOAP
- Brain storm ways to apply what you have learned during our interactive workshops
- Role-Play New Skills